simon sinek book

1. start with why

Starting with why works in big business and small business ,in nonprofit world and politics .those who start with why never manipulate ,they inspire and the people who follow them don't do so because they have to; they follow because they want to.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

also read :

2. leaders eat last

Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other.

Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure. Why?

Today's workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from the challenges outside. Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities.

As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. He shows that leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision. It's amazing how well it works.

also read :

3. together is better

A team is not a group of people that work together. A team is a group of people that trust each other'

'We'd achieve more if we chased the dream instead of the competition'

Every day, hundreds of thousands of fans eagerly wait on social media for Simon Sinek's aphorisms on leadership, teamwork and motivation. Now he has collected his best axioms and anecdotes into a small, beautifully illustrated book.

Tackling the realities and foibles of modern work, from initial doubts to ever-escalating obstacles, Together is Better will lift readers out of their rut and inspire leaders at every level.

also read :

4. find your why

find four why is the follow up to start with why. With start with why, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. Now, along with two of his colleagues, Peter Docker and David Mead, Sinek has created a guide to the most important step any business can take: finding your why.

This easy-to-follow guide starts with the search for your personal why and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?

Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

also read :

5. the infinite game

In the infinite game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

also read :

 

Simon Sinek, is an optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns about how the greatest leaders and organizations think, act and communicate.

 He has written some remarkable books to spread his message across the globe. Few of which are :

1. start with why